Retail Category Management

Croftwell Solutions has over 30 years’ experience in Wholesale, Retail and Publisher operations in the News and Magazine category. 

Newspapers and Magazines can add real value for a retailer but it is vitally important to identify:

· Product – Is it the correct title within your mix?

· Placement – Do you afford prominence to those titles that deliver high cash margin performance?

· Promotion – Is there sufficient activity with Publishers?

· Stock Management – Are you achieving best practice availability and unsold levels?

These elements are key to having a successful category and benefit the entire supply chain.

We provide advice and implement activation across the trade. We have enthusiastic and highly motivated teams working on the ground throughout Ireland supported by a management team actively working and communicating with all the major stakeholders in Retail, Publisher and Wholesale.

Our “Feet on the Street” teams will merchandise the range cognisant to how it should appear to the consumer and which titles are achieving highest yielding margins for the retailer. The teams are local so they are acutely aware of the geographical importance of a title in that particular area. The benefits for retailers are reduction of unsold copies, optimised management of future allocations and of course an increase of profitability. Reduction of un-solds decreases staff time on the category that is best served elsewhere in store. It’s more sustainable for all parties involved to get optimum supplies and move to minimal % waste across all the range.

We have trusted relationships with some of the biggest Publishers in Ireland and the UK and are actively engaged in sales boosting marketing initiatives.

Our bespoke creative solutions are adaptable to benefit all retailers regardless of their format and store structure, large or small, whether Convenience or Multiples.

Our goal is to engage customer interest in the category and drive profitability to allow stores to maximise their potential in this important category to deliver profitable sales for all parties.