Strategic Operations Management
We advise executives on how to make and implement better strategic decisions to help them develop their initiatives and fully realise their business goals.
We offer a large range of services that are focused on delivering achievable results for your organisation.
· Performance Improvement and Cost Reduction
· Customer Analysis
· Brand Development and Product Launches
· Marketing Opportunities
· Future Proofing Your Business
Performance Improvement and Cost Reduction
Croftwell Solutions provides hands-on project support to help our clients improve their overall business performance by analysing their cost base while driving revenue oportunities to enhance profitability.
We make recommendations across a wide range of project settings including cost-base restructuring, process evaluation, accomplishing targets, sourcing suppliers/materials and supply chain management. We are experienced at identifying the real drivers of a high-performance culture and therefore, focus on the key changes which will have a material impact on value.
Customer Analysis
Croftwell Solutions start by reviewing the market factors that influence your business such as total market size, geographic targeting, seasonal elements, purchase frequency, product relevance and pricing accuracy.
Information is obtained by stores visits, focus groups, surveys and studying sales history patterns.
With this we can evaluate buying behaviour, influencing factors that led to purchase, customer satisfaction and brand loyalty.
These are all indicators of likelihood of additional purchases in the future.
Relevant customer analysis information is the route to knowing your customers and is one of the most important functions of decision making in any business.
Brand Development and Product Launches
Croftwell Solutions advises you on your penetration within the market you are operating in and how you can develop that to new markets by leveraging your brand name and understanding the value that your brand represents.
When you manage or work within an organisation over a long period of time its normal to either:
(a) Misjudge the strength of loyalty and heritage that your brand holds within a market and the advantages presented by that.
(b) Assume that the brand still holds the same value that it once did at an earlier stage in its journey and
“take your foot off the pedal”.
We interrogate these scenarios and take an independent view of marketplace sentiment. We will then present to you a review of findings and solutions where necessary to move forward in your current brand development journey or if you intend to launch a new product in the marketplace.
Marketing Opportunities
This team has a wealth of experience in delivering high performing BTL campaigns, offering planning and campaign analysis, strategy services and evaluation for our clients.
From setting priorities to concept development, we build, produce and execute from start to finish.
We find the best marketing mix to suit your brand or service and help you implement across the campaign.
Future Proofing your Business
We take an in depth look at your industry with a view of where we see the challenges and opportunities that will be presented by change in the short, medium and long-term future.
Following this we will present an actionable plan with goals and objectives that will see your business adapt to these changes and embrace them.
What Our Clients Say
"Croftwell bring their years of specialised experience to meet the challenges of today. The team plan effectively and execute efficiently. "
"Gavin and the team at Croftwell Solutions provide cost effective and performance focused solutions for publishers and clients. They are a results driven company and we are delighted to partner with them across a range of initiatives"
"I'VE collaborated with Croftwell Solutions on a number of promotional and professional events and their B2B service is outstanding with creative insights and flawless delivery. I'd highly recommend Croftwell for all your business needs."